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The Boomer Bulletin - 2014
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Rebranding Yourself at Work

Posted By Tina Greim, Tuesday, April 22, 2014
Updated: Friday, April 18, 2014

Photo of Tina GreimAs you move forward in 2014, it’s important to reflect upon the prior year’s accomplishments or issues you are facing at work and put a plan into place to think about the next steps you want to take to rebrand yourself. Maybe you are new to the company, want to go in a different direction in your current position, revamp yourself all together to regain the trust you once had or to possibly take on new challenges. This is driven by personal effort, commitment and the right attitude.

Regardless of what your current situation is at work, positive changes can be made to move yourself into a better position regarding trust, accountability, new challenges and opportunities. If you feel you are receiving negative feedback, you can take that feedback and change it for the better. It’s up to you to take on the challenge and to own the change. This kind of feedback is a wakeup call and how you handle it is up to you. Positive reaction and accountability for your own actions will put you in the position of being noticed. Negative reaction and non-accountability will continue to drive pushback.

New York Times Bestselling Author Roger Connors, CEO of Partners In Leadership and co-author of The Oz Principle, talks about "Above The Line” and "Below The Line” and what this means for a company’s success when it comes to accountable thinking and non-accountable thinking and acting. This holds true to your own personal behavior and successes. If you are a Below The Line thinker, you do not hold yourself accountable. This means you make excuses, blame others, lack of reality and helplessness. Basically what is happening to you is caused by others and pointing fingers is easier than taking ownership. If you are an Above The Line thinker, you hold yourself accountable for your actions. You take ownership for your situation, you show commitment, and put a plan in place to come up with a solution to your problems. Alissa Finerman, a professional Business/Life Coach, motivational speaker and author of Living in Your Top 1% states it best, "Focusing on problems only weighs you down. Focusing on solutions and possibilities takes you forward."

Regardless of your current state and where you want to be in your current position or company, positive attitude, ownership, commitment and accountability, will take you there. Coming up with positive solutions and a plan of action will take you far.

Positive Attitude

If you think about your work differently and your situation, it will eventually get you noticed as it reflects in your overall work ethic. With a positive attitude you will feel more committed, connected and will care more about the success of the company. You will be more engaged which, in return, will make you more productive.


Take ownership in what you are doing and this will continue to build upon your confidence. Taking ownership can fall under different realms and are building blocks for self-improvement.

  1. Learning from peers and asking questions. Maybe you need to get a better understanding of how others work. Learn from your peers about their positions and processes. Don’t be afraid to ask questions like "what can I do better”, or "what have you done in the past” or "what works best for you”. Have weekly meetings with the right people, maybe someone who has a similar position as you to learn more about their processes. All of these are great ways to own self- improvement and figure out how to improve yourself in your current position.
  2. Continue to learn about your company and services. Learning from those who are in different positions in your company is a great way to learn about your company and services as a whole. In return, it benefits you because you get to hear different language about those services, you get a better understanding about that position and what it means to the company. If your company allows it, sit in on sales calls, or various meetings or webinars that your company is holding. These are great learning opportunities.
  3. Own it. If you say you are going to do something, then own it and run with it and be committed for the long term and not just for the short term. The more you take charge and continue to drive forward, the more you will strengthen and build on your accountability and trust. As you continue to strengthen in these areas, it opens up the door for new opportunities because it shows you are committed!

Team Collaboration

Team collaboration is also a positive way to drive accountability and trust. It allows you to learn, add ideas and continue to build relationships with your peers. Team collaboration drives innovative thinking. Working in your silo may not always be the best option. In the end, you might just end up being known for just that, being great at "just your job” and losing out on other opportunities within the company.

Speak Up

Silence is not always golden. Share your ideas and don’t be afraid to speak up. The more you continue to build on the items mentioned above, the more confident you will become. The more confident you become about your position, having a better understating of what others are doing within the company and learning more about services, the more you will build on ideas and processes and add value to your company.

Having the right attitude, commitment and taking ownership of self-improvement will in return get you noticed and will gain the accountability, trust and new opportunities you are thriving for.

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