by Rebecca Ryan, Founder, Next Generation Consulting, Inc.
If you knew the future, what would you do differently?
love this question. Many firms like to think
about the future - they do it every year as part of their strategic planning.
But too often, strategy sessions result in doing more of what has worked in the
past. It's like trying to drive a car using only your rearview mirrors.
a futurist, I help firms use the windshield—to identify the trends coming at
them, to give them a true, strategic advantage over their competitors.
are two trends that will drive intense change in firms. Is your firm future
the U.S. and Canada are becoming older. And browner. And the workforce is
becoming more dominated by women. Currently:
- Over half of all CPA grads are women
- 25% of all CPA grads are nonwhite
- 13% of high potentials are nonwhite
(according to AICPA's Top Talent Survey)
- 5% of partners are nonwhite
play this forward ten years:
- Over half of your high potentials
should be women
- One-fourth of your high potentials
should be nonwhite
- One in every six of your new partners
should be nonwhite
your firm on track to capitalize on these demographic trends?
the recession, many firms have been stuck in pricing wars, effectively
devaluing audit and tax services to mere commodities. Today, clients shop for
these services like they shop for boxes of cereal: a lot of different companies
and brands and packaging, but all competing on price.
is a race to the bottom. And CPA firms can pull a play from the software
playbook, which suffered through commoditization a decade ago: wrap the product
with great service and a unique customer experience.
is your firm fighting through commoditization?
Rebecca will be the opening keynote at the 2013 Boomer Technology Circles & Talent Development Advantage on August 20-21 in Kansas City, MO. For more information on this event, and to register, please visit www.boomer.com/btcsummit and www.boomer.com/tda.