Do You Play Above The Line? from Boomer Consulting, Inc. on Vimeo.
"...let’s look at these from a strategic, visionary point based upon how the client looks at these. They look at the CPA as a technical advisor below the line. Above the line they look at the CPA as a trusted advisor. Now would you rather be a trusted advisor or a technical advisor? I believe if you're above the line as a trusted advisor, your margins are going to be greater as will your profits, and you will also be able to retain the client longer."