Shifting The Paradigm
What Successful CPAs Are Doing Differently in the New World of Accounting
"There's little debate that the accounting world has changed dramatically through emerging technology. However, while the availability of apps that automate tedious workflows and connect accountants to clients in new ways seems to be a tide that raises all ships, the gap between high- and low-performing CPA firms is wider than ever, begging the question: What are successful CPAs doing differently in today's fast-paced, brave new world?
Is using a specific set of apps the earmark of today's successful CPA firm? Is it a minute-or-less client response time on Facebook or Twitter? Is it investing in an intuitive, functional client portal? Is it adding new revenue streams to compete and maintain relevance?
The answer, surprisingly, is all of these things—and none.
Adopting the newest app or growing your fan-base on social media isn't the linchpin that will transform your business. However, emerging technology does present a unique opportunity for accountants to undergo a true paradigm shift that will mean the difference between mediocrity and success in the new world of accounting.
So, what are successful CPAs doing differently?
1. Taking a Client-Centric Approach
2. Embracing Technology
3. Specializing and Partnering
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