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Thomson Reuters Senior Vice President Launches New Marketing Blog

Monday, September 28, 2009  
Posted by: Boomer Consulting, Inc.
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Accounting professionals now have a new, free resource for marketing tips and advice thanks to Thomson Reuters launch of Marketing Mondays, a new blog featured in the company’s ARNE online accounting community. The blog is authored by Jack LaRue, senior vice president and general manager of Thomson Reuters myPay Solutions® payroll service.

LaRue spent nearly ten years heading up business-to-business marketing for Florists’ Transworld Delivery (FTD) before joining Thomson Reuters in 1993 as vice president of marketing. He held that position until 2006 when he was named senior vice president of the CS Professional Suite®. Most recently, he was named senior vice president of myPay Solutions in 2008.

With one foot firmly in marketing and the other in the accounting business, LaRue realized that his unique perspective might help other accountants realize the benefits to be gained through marketing and promotion. And when the new ARNE online community launched earlier this year, it offered a new way to make it happen.

“Communication is the lifeblood of marketing, so you can imagine how excited I am to be a part of the new ARNE,” LaRue said. “It’s doing so much to bring the accounting profession together in meaningful and productive ways, and I’m happy to contribute.”

Dubbed Marketing Mondays, LaRue’s weekly blog launched September 21. It unites marketing with accounting, featuring marketing tips and expertise culled from LaRue’s 25 years of experience. To hear LaRue tell it, it’s a union that’s long overdue.

“A lot of accountants are a little hesitant when it comes to marketing,’” LaRue said. “But marketing is about much more than just stumping for new business. It gives you new ways of thinking about your firm that can help you gain a better understanding of where you are now and how to get where you want to go in the future.”

In addition to actionable marketing tips and tactics, LaRue’s weekly posts will offer higher-level insights on how to position an accounting firm for success over the long term.

Marketing Mondays will appear in the Featured Blogs & Articles section of Thomson Reuters recently launched ARNE community, which is available to accounting professionals who use or have interest in Thomson Reuters line of tax and accounting software and information services. More information about the ARNE Community, and about Thomson Reuters CS Professional Suite and Enterprise Suite™ software, is available at CS.ThomsonReuters.com.

About Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in more than 100 countries. For more information, go to ThomsonReuters.com.

The Tax & Accounting business of Thomson Reuters is the leading provider of technology and information solutions, as well as integrated tax compliance software and services to accounting, tax, and corporate finance professionals in accounting firms, corporations, law firms, and government. Tax & Accounting includes the Professional Software & Services, Corporate Software & Services, and Research & Guidance business groups.


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