#BoomerBlog

April 7, 2020

Investing in tomorrow’s leaders is absolutely critical for accounting firms. True leaders continually grow, learn, and encourage others to do the same. One of the ways MarksNelson creates this domino effect in its firm is through the Boomer NextGen Leader Circle. Nicole Eshnaur, MarksNelson’s Manager of Accounting Services, was excited to join the NextGen...

October 17, 2019

Marketing can be a challenge for any accounting firm, especially if your budget is small. The good news is that your marketing budget doesn’t need to be huge to have a big impact. Here are five ways to market your services on a small budget. You don’t need to have a big marketing budget to generate new business. Get potential clients to notice you by pick...

September 10, 2019

Client Spotlight: Elliott Friedman, Managing Partner, Friedman + Huey

Firm Name: Friedman + Huey

Location: Homewood, IL

# of Offices: 3

# of Partners: 14

# of Employees: 68

Moving in the right direction – as a team! – with strategic planning and accountability.

Shifting demographics and transformative technologies are driving major change in the accounting profe...

August 21, 2019

Another Boomer Technology Circles Summit has come to an end. Firm management, technology and Lean Six Sigma leaders from around the country are returning to their firms, excited to share and implement their best takeaways from the conference. As always, we enjoyed following the #BTCSummit2019 hashtag on Twitter to see the moments that resonated with atten...

August 14, 2019

Kansas City, MO  – August 14, 2019 – Three individuals and one CPA firm took home “Bridging the Gap” awards after being honored on August 13th by Boomer Consulting, Inc. during the 2019 Boomer Technology Circles™ Summit in Kansas City, Missouri.  Three of the awards honor firms and individuals within the accounting profession that excel in aligning techno...

April 16, 2019

Every parent wants to equip their children with the life skills and academic qualifications to become confident, responsible and well-rounded adults. We try to help them choose a college and career, define goals and discover the tools to reach them. But just as some organizations need a consultant to tell them what they already know, teenagers sometimes l...

February 12, 2019

Every year, new technologies appear, old ones evolve and new marketing methods become musts for your business. Despite constant upheaval, the goal of marketing has always been the same: get and keep your audience’s attention.

With that in mind, we can reflect on last year’s patterns and look toward growing trends that will influence your success in 2019. H...

November 13, 2018

The accounting profession is all about skills – technical skills, communication skills, leadership skills. You’ve probably heard the advice that firms should hire for soft skills since technical skills are easier to teach. No matter your experience level or whether you’re a natural bean counter or more comfortable working a room, here are three skills tha...

September 17, 2018

Does your firm throw money at marketing initiatives, only to realize that nothing has really worked for you? Redesigning websites and brochures, attending business showcases and other marketing efforts can be expensive, and there’s no guarantee that they’ll generate viable leads.

Spoiler alert! Even the best marketing initiative is a waste of money if you’...

September 5, 2018

We just wrapped up another Boomer Technology Circles Summit, an event that brings together firm management, technology professionals, Lean Six Sigma leaders and solution providers from around the world to share knowledge, best practices and learn about the latest technologies and innovations in our profession. From keynote speakers to discussions among ou...

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