Unstructured Data: The Abyss
The volume of business data worldwide is doubling every 1.2 years, according to Analytics Week, and poor data is estimated to cost businesses 20%–35% of their operating revenue. This may sound dramatic, but when you consider the implications, if left unaddressed, unstructured data can become a seemingly endless abyss. In addition to the costs associated with lost productivity and increased liability due to unstructured data collection, this influx could also be slowing down your IT systems.
Documents are generated every day at an increasing pace and every document, email, file, etc. that gets generated has potential liability concerns and costs for your business. Both the value and risks related to unstructured data are growing exponentially and can affect your bottom line. Harnessing that data can provide powerful information to improve processes and efficiencies. Ignoring it can be wasteful and can become very costly, especially in the case of a security breach.
Studies report that unstructured data accounts for an estimated 80% of all business-related information and the volume of that data is growing by 62% per year. Being informed about unstructured data is important so you know what you are dealing with, the risks involved, and the potential value of the crucial information lost in emails to and from client calls, meeting notes and documents shared between colleagues and clients.
So, what exactly is Unstructured Data?
Think of all the information received and shared via messaging apps, text, email, work submitted informally, client file submissions, phone calls, etc. We have so many tools used to collaborate and communicate remotely that if you don't have a system in place to capture that data it is considered unstructured data. Unstructured data has an internal structure but is not structured via pre-defined data models or schema. It may be textual or non-textual and can be generated by humans or machines.
To help get an idea of the breadth of what we are talking about, here are few examples of sources of unstructured content:
Emails, Phone calls, Instant Messages
Correspondence with customers, vendors and partners
The Rapid Growth of Unstructured Data
Analytics Week Reports that data production will be 44 times greater in 2020 than in 2009.
Advancing technology and increasingly powerful devices in every pocket or wrist, are contributing to the problem of generating more and more digital content that is unstructured. While structured data is often stored safely in firewall protected servers, unstructured data is a substantial security risk for all businesses. Many businesses are aware of unstructured data but unaware of the value and amount that is unprotected in the cloud or on their servers. Making deliberate changes can make this data more accessible and improve security.
Forbes reports that 71% of enterprises are struggling to manage and protect unstructured data. Many businesses don't even know that they are collecting information that, if structured correctly, could be very valuable to their organization if it was searchable and available for analysis. That data cannot be utilized until businesses identify what they need to find, extract, organize, and store. Having organized access to that data can allow businesses to identify trends, strengths, and weaknesses that can drive process improvements and in return drive up revenue.
Data privacy regulations can also come into play when your team doesn't even know what they have collected. Many companies are not protecting unstructured data because they just don't know how much they have or where to locate it. Having a strategy and effective tools to manage information is crucial to identify, secure and track unstructured data. Setting guidelines for who has access to data, how to classify it and where to store it can result in drastic improvements.