As the Marketing Manager for Boomer Consulting, Inc., Heather drives the company’s growth initiatives and strategic marketing direction. With over 20 years of experience in marketing spanning wellness, hospitality, education and the organic food industry, Heather brings a wide-angle lens to the world of accounting firm marketing. She leverages her background in building brands and scaling businesses to help CPA firms elevate visibility, embrace innovation and align marketing with firm-wide strategy. 

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At Boomer Consulting, Heather co-facilitates the Marketing & Business Development Circle, connecting growth leaders to uncover insights, share best practices and collaboratively tackle growth and visibility challenges. Her leadership extends beyond the firm through her involvement in the Association for Accounting Marketing (AAM), where she serves on the Summit Networking Committee and contributes regularly to industry publications. 

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Heather is a dual-certified marketer, having earned the Professional Certified Marketer designation from the American Marketing Association and the Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute. She is known for anticipating digital trends and translating them into actionable strategy. She’s also spoken at the AAM Summit and the Winning Is Everything Conference, where she brings clarity and inspiration to marketing leaders across the country. 

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Awards and Recognitions
Professional Certified Marketer (PCM)

Certified Digital Marketing Professional (CDMP)
 

 

Kolbe
 

Heather creates solutions by gathering specifics and developing strategies. While not being afraid of change, she checks things out before trying to ensure the best result. Heather improves workflow by detecting discrepancies and adjusting the process. Visualizing the end result and creating a plan to achieve that result is where Heather thrives!

 

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Unique Abilities

 

Heather is a very dependable individual who proves that hard work will take you to new heights. She consistently demonstrates flexibility when taking on and learning new tasks. She will bring a creative side to a new project, while still being focused to bring that project to completion. Overall, Heather is a very capable person who brings a wealth of knowledge to team environment.

 

Personal

 

Outside of work, Heather channels her creativity into helping nonprofits grow their voices by designing brand assets and websites using the StoryBrand framework. This passion led her to serve as the President of the Great Plains Transportation Museum. A lifelong traveler and avid photographer, Heather finds her most powerful marketing idea in unexpected places. 

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Heather attended Kansas State University, earning her Bachelor’s in Speech Communications. In college, she competed for the KSU Track and Field team and was a member, now an alumna, of Kappa Delta. 

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Short Bio

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Heather Robinson is the Marketing Manager at Boomer Consulting, Inc. With 20+ years of experience across industries, she leads firm-wide growth and marketing strategy and co-facilitates the Boomer Marketing & Business Development Circle. She’s a dual-certified marketer and sought-after speaker on accounting growth topics and is active in the Association for Accounting Marketing.  As a lifelong traveler and avid photographer, Heather finds her most powerful marketing ideas in unexpected places.  

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Speaker Introduction 

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Heather Robinson is the Marketing Manager at Boomer Consulting, Inc.. She brings over two decades of cross-industry marketing experience to her role, where she leads growth strategy and co-facilitates the Boomer Marketing & Business Development Circle. A certified digital marketer and regular contributor to industry thought leadership, Heather has spoken at events like the AAM Summit and Winning is Everything, helping firm leaders navigate what’s next in marketing. Outside of work, she fuels her creativity through travel, nonprofit work, and her role as President of the Great Plains Transportation Museum.