Join our community by subscribing to the Boomer Bulletin, and our articles will be delivered monthly right to your inbox.

It seems everyone in the accounting profession is talking about innovation these days, and for good reason. Innovation pushes us past the status quo, allows us to take advantage of new technology and processes, and ensures we’re providing the highest value to our clients. Yet, innovation can be scary. Accountants tend to lean toward being risk-averse. They like to do the research, decide what the numbers tell them, and formulate a perfect plan of action. Unfortunately, innova

The CPA is the most trusted business advisor, yet many CPAs focus on transactional and compliance services rather than advisory services....

When most people think about data analytics, they think about dashboards, spreadsheets and algorithms. While these are all elements of data analytics, they can only take us so far. It’s not enough to simply analyze the data. You need to be able to tell a clear and compelling story with the data. One of the problems people have in leveraging their data is they approach it the wrong way. They do a data dump and see what they find. This is essentially trying to get your data to

Previously Published in Accounting Today | November 2021 Each individual’s definition of success is personal, yet individuals and firms...

What does your firm spend on technology? Do you get the return on investment you expect? Is your technology up to date? Are you focused...

An Exponential Organization, as defined by Salim Ismail in his book Exponential Organizations, is an organization whose impact (or...

Accounting firms are accustomed to running pretty lean with their technology. When you hire a new employee or something breaks, it’s...

In a perfect world, every aspect of your business, from your elevator pitch to your website, would connect with the clients who need you most and are willing to pay for your services. Yet identifying and speaking directly to your ideal client is not always an easy task. CPAs are numbers people. So they tend to take a quantitative approach to identify their ideal client. They create a spreadsheet of their current client mix, sort by industry or service line, and select their i

According to Flexera’s 2021 State of Tech Spend Report, financial services firms spend, on average, 10% of their revenue on IT. Among...

What are the best growth opportunities for most firms? The answer will likely come easily to most people: consulting and advisory...

Today, most firms are aware of the importance of client experience. They realize that client experience is one way to gain a competitive advantage over the competition, and they need to understand the client experience to get it right. While many firms are talking about client experience, few have any idea how to approach improving it. As a result, they tend to take a “whack a mole” approach: taking client surveys, sending gift baskets and other activities that don’t really m

Innovation is a priority in most CPA firms today, but it's also a challenge. According to McKinsey, 84% of executives recognize that...

Last year, the IRS announced it had formally moved the question, "At any time during 2020, did you receive, sell, send, exchange or...

If you want to be a high-growth firm, you need to align your firm’s marketing and business development strategies. It’s common for these two areas to be misaligned with inefficient processes, and both wasting time creating content, including blogs, social media posts, email newsletters, case studies and videos, without clear goals. When these two areas of your firm are in alignment, they work together to drive sales and revenue, dramatically improve your marketing return on i

The year 2020 will go down as one of interruption, disruption and innovation. Your mindset determines whether this is good or bad. I choose

Communication. Such a simple word. But is it really that simple? With all the communication types used in the business world today, it could

by Marc Staut How many virtual conferences have you attended in the past few months? For most people....

by Jon Hubbard Any promotion can be a challenge, but it can especially tough for accountants with strong technical skills who a

We recently wrapped up another Boomer Technology Circles Summit. This annual event brings together firm management, technology and Lean Six

Based on input from members and sponsors, as well as the current uncertainty in the world due to COVID19, we have decided to move our Boomer