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It’s becoming common knowledge: accounting firms are slowly but surely transforming themselves from tax and audit firms into multidisciplinary professional service firms, offering everything from IT to HR, marketing, strategic planning, web development, insurance, recruiting and more. In fact, advisory services are growing faster than other service lines in the Big 4 and other large firms. Many of these services a firm can provide relatively easily. For example, if the firm a

Compensation—particularly partner compensation—often leads to considerable debate in most firms. The discussion has only become more complex with the addition of non-equity and non-CPA owners. Most firms created their existing compensation model when the firm was small, the profession was less commoditized, labor was abundant and they relied on technology much less than they do today. In that environment, compensation was traditionally based on stock ownership and book of bus