There’s little debate that the accounting world has changed dramatically through emerging technology. However, while the availability of apps that automate tedious workflows and connect accountants to clients in new ways seems to be a tide that raises all ships, the gap between high-and low-performing CPA firms is wider than ever, begging the question: What are successful CPAs doing differently in today’s fast-paced, brave new world?
Is using a specific set of apps the earmark of today’s successful CPA firm? Is it a minute-or-less client response time on Facebook or Twitter? Is it investing in an intuitive, functional client portal? Is it adding new revenue streams to compete and maintain relevance?
The answer, surprisingly, is all of these things—and none.