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E122 - The Evolving Role of the CMO in Accounting Firms
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
Mar 14, 20231 min read
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A Positive Take on Employee Turnover
It's a difficult reality in any profession, but especially for CPA firms: employees eventually leave. It can be disruptive, have...
Feb 28, 20234 min read
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E120 - Why Engaging, Interactive Content is Important
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
Feb 28, 20231 min read
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E115 - The Biggest Shift in Growth A Look Back at 2022 & Looking Ahead to 2023
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode, host...
Jan 24, 20231 min read
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Creating a 5-Step Business Development Process
Do new business prospects slip through the cracks? Do you deliver proposals and never hear another word? Do people in your firm resist...
Jan 16, 20233 min read
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Building a Content Strategy for 2023
There are many elements of a successful content marketing strategy. These components include interactive content, video and podcasts,...
Dec 13, 20225 min read
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E110 - Solving Your Clients Problems Through Your Marketing
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
Dec 13, 20221 min read
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Technology for the Lifecycle of a Growing Firm
The solutions you use are an extension of your firm. While you can always focus on improving a single area of your business, taking a...
Dec 1, 20221 min read
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10 Lessons Learned from Recording 100 Podcast Episodes
Over the past year, I’ve had the opportunity to help produce podcast episodes for Boomer Consulting, Inc, The Boomer Briefing. But, the...
Nov 8, 20223 min read
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Fostering Growth Through Automation
by Paul Nagy, Chief Product Officer, Iris Software Group As the accounting industry continues to evolve to meet new client needs,...
Nov 8, 20224 min read
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Uncertainty-Leadership-Adaptability-Resources
Previously Published in Accounting Today | September 2022 Uncertainty. The capital markets don’t like it, nor do most professionals or...
Oct 21, 20223 min read
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4 Growth Marketing Trends That Can Help You Achieve Your Goals in 2023
If you want to grow your firm in 2023, consider incorporating growth marketing strategies. There are several ways to do this. You can...
Sep 13, 20223 min read
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5 Steps to Capturing Better Client Testimonials
Testimonials from happy clients who can attest to the results to helped them achieve are easily one of the best forms of marketing. A...
Aug 16, 20223 min read
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A New Approach to Client Filtering
It seems as though every firm we speak to these days has the same problem: capacity. While there are many ways to look at capacity, most...
Aug 9, 20223 min read
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LinkedIn Networking Best Practices
by Heather Robinson, Marketing Manager It’s hard to believe, but LinkedIn has been around for nearly two decades. It was founded in 2002...
Mar 14, 20224 min read
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How to Create Your Social Media Content Plan
These days, having an online presence for your firm on social media isn’t optional — it’s an essential part of your marketing strategy....
Mar 8, 20224 min read
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Learning Leadership, Life Skills & Confidence with Eagle U!
Every parent wants to equip their children with the life skills and academic qualifications to become confident, responsible and...
Feb 8, 20224 min read
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3 Ways to Better Serve Your Team in 2022
Every firm is different. They come in different sizes, have different niches, processes, and cultures. But one common theme affecting...
Feb 8, 20223 min read
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E65 - 5 Core Components of Your Social Media Strategy
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, the script...
Feb 1, 20221 min read
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7 IT Strategies to Ensure Success
What does your firm spend on technology? Do you get the return on investment you expect? Is your technology up to date? Are you focused...
Jan 25, 20224 min read
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