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E122 - The Evolving Role of the CMO in Accounting Firms

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less.

This episode, host Jon Hubbard, Consultant/Shareholder at Boomer Consulting has a conversation with Kristen Lollar, Chief Marketing Officer at Whitley Penn. They discuss her early career, building a marketing department, changes through the years, building a team, marketing intern programs, getting fresh ideas, strategic marketing at all levels, smart growth, and the future of marketing in the accounting profession.

Jon on Social Media:

Twitter: @Jon_Hubbard

LinkedIn: @jonhubbard

Kristen on Social Media:

Twitter: @kristenlollar

Whitley Penn on Social Media:

Facebook: @WhitleyPenn

Twitter: @whitleypenn

LinkedIn: @whitley-penn

Instagram: @whitleypenn_official

Look out for new episodes every Tuesday, involving The Boomer Advantage 5 Pillars of a Successful Firm: leadership, process, technology, talent, and growth. For more information about Boomer Consulting, visit

For more information about Boomer Consulting, visit


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