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Building a Content Strategy for 2023

There are many elements of a successful content marketing strategy. These components include interactive content, video and podcasts, story-telling marketing content, and brand awareness. Let's take a look at a few of them.

Interactive Content

One of the most effective ways to increase website traffic is to add interactive content to your marketing strategy. This type of content engages users in a conversation, allowing them to ask questions and give valuable information. It should be highly personalized and not be too difficult to use.

While interactive content can drive leads to your firm, it should also be enjoyable for users. Interactive content like surveys and polls is an excellent way to gain information about your audience. Surveys and polls help you understand your audience better, and they can help you build profiles of their interests and demographics. While surveys can be tedious, prize draws can motivate your audience to complete the survey and provide valuable information. These interactive content strategies can increase your brand recognition and revenue. Make sure you analyze your data to find the most effective ways to add interactive content to your content marketing strategy.

While traditional one-way advertising tactics have been replaced by personalized, highly engaging content, customer expectations are high. This means content marketers must go above and beyond to capture their audience's attention. Interactive content is an excellent way to engage your audience and establish a two-way dialogue. It can also lead to more engagement and conversions and help you gain valuable information about your audience. The benefits of interactive content are many, and the time investment is well worth it.

Video and Podcast Content

Creating video and podcast content as part of your content marketing strategy can be highly beneficial to your business. Clients and prospects can watch videos on mobile devices and play podcasts in other mediums, including emails. These formats can reach a much larger audience than other forms of content. You can produce podcasts for various topics, including service lines, webinars and client education.

In the past few years, podcasts have become extremely popular, with more than one million episodes produced. Today, over 50% of households listen to podcasts, and their popularity continues to rise. Using podcasts as part of your content marketing strategy can be a great way to increase your reach and create more engagement. These formats are easy to create and require little equipment.

Another advantage of podcasts in your content marketing strategy is that they can help improve SEO. Podcasts can be easily distributed through email and RSS feeds. While they can be easily shared, they can be hard to track ROI. Additionally, it can be tough to convince internal stakeholders to use them. It's crucial to be passionate about podcasting to engage your audience. You must also be aware of the limitations of podcasts and their audience size.

Building Brand Awareness

A content marketing strategy is essential for boosting brand awareness. Using videos and images to engage website visitors will increase your website traffic. Aim your content at meeting the needs and wants of your target audience. For example, you can highlight your community involvement through videos and images. Base content on your firm's story, with some personal touches and consider the language of your target audience. After all, it is your audience who will be reading your content.

Increasing brand awareness is essential to boosting customer loyalty and retention. Customers who know your firm are more likely to choose it over a cheaper alternative. However, brand awareness is not enough to keep your clients satisfied—you must offer them great experiences and products to maintain their loyalty. Brand awareness helps you hold on to your customers longer and prevent churn. So content marketing is essential for your brand's growth.

Content marketing can also help you generate traffic. Creating quality content can attract more online traffic to your site. It also shows your brand values and identity. Moreover, content helps you build a robust online presence. With a good content marketing strategy, you can increase your website traffic by using social media ads. Further, SEO services will help you improve your website's reach. This will help you attract more visitors and boost your brand's recognition.

You can measure the brand awareness of your customers with the help of media monitoring tools. These tools collect and analyze the mentions of your brand on various websites and track social media engagement. More social media activity means more brand awareness, which is crucial for gaining customers. You can get a higher conversion rate if your content is written well and includes relevant links. Publishing articles on popular topics makes your readers more likely to buy your products or services.

Storytelling Marketing Content

Storytelling is an essential element of a content marketing strategy. It engages prospective clients and builds brand loyalty. Storytelling is an art form that's gaining more popularity among marketers because it helps create an emotional connection with your clients.

When used correctly, storytelling can help you educate your audience about the benefits of a product or service, create brand loyalty, and boost conversion rates. On the other hand, if you're unable to inspire your target audience with a compelling story, you're likely to fail.

These narratives humanize brands and help them overcome their pain points. In addition, they're more likely to be shared with your target audience, which is what every brand wants. If done correctly, storytelling can help your brand build solid relationships and increase the reach of your content. So, start thinking outside the box and make storytelling a part of your content marketing strategy.

Updating Existing Content

Another aspect of an effective content marketing strategy is to audit your existing content. This will help you identify the content that needs updates and changes. Schedule these updates in advance and prioritize them. You should also replace old content with fresh, more informative content. For example, if you had a piece with statistics that are now outdated, replace it with an updated version and replace any broken links.

Another advantage of updating your old content is that it gives you a fresh look that will increase traffic and SEO. Google prefers fresh content and posts that have been published recently. Content that has aged well will die a slow death in search engine rankings, but refreshed content can extend its life and generate a second wave of engagement. Sometimes, your content strategy hits a brick wall, and the team grows weary of reviewing old content. In these cases, you should update your content and give it a new face.

Lastly, updating your existing content is essential to an effective content marketing strategy. Not only does it help your brand stand out from the crowd, but it can also boost your organic traffic and backlinks. Updated content is always better than old, unproductive content.

Updating existing content is an essential step in any content marketing strategy. The numerous benefits of doing so include lowering the workload and increasing SEO. Updating content isn't about creating a new post daily but updating existing content to create something readers want to read. So, make sure you give your content the attention it deserves by keeping your content fresh.


Are you ready to stop wasting money on business development and marketing initiatives that don't work?

Boomer Growth Consulting helps you create a clear marketing and business development roadmap that will help you reach more prospects and clients. Schedule a discovery call today and gain confidence that your firm's marketing and business development dollars are being used effectively.


As the Marketing Manager for Boomer Consulting, Inc., Heather’s primary focus is on developing the firm’s marketing strategy and brand awareness to help drive business results. She manages and executes marketing and business development initiatives, with daily oversight of the website, social media, and thought leadership content. In addition, as a part of the Business Development team, she provides leadership and strategic planning on marketing and communication practices for the firm.


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