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E43 - The Roles of Business Development & Marketing within an Accounting Firm

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less.

This episode, host Jon Hubbard, Shareholder/Consultant at Boomer Consulting talks about business development vs sales/marketing, how the language has changed, new roles in business development, a business development quarterback, launching new services, selling the tickets before producing the show, messaging your services, digital marketing, and business development/marketing working together.

  • Jon on Twitter: @Jon_Hubbard

  • Jon on LinkedIn: @jonhubbard

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Look out for new episodes every Tuesday, involving The Boomer Advantage 5 Pillars of a Successful Firm: leadership, process, technology, talent, and growth.

For more information about Boomer Consulting, visit


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