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5 Reasons You Need a Mobile-Friendly Website
Is your firm’s website mobile-friendly? If you’re not sure, take a moment now to pull it up on your smartphone or tablet.
Aug 8, 20243 min read


E170 - Business Development The Coordination of Your Marketing and Sales Strategies
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
Feb 27, 20241 min read


Shifting Mindsets: From Client Filtering to Revenue Replacement
In accounting firms, the concept of client filtering often sparks a debate, especially when it touches on the sensitive issue of parting ways with revenue-generating clients. This concern is valid in a profession where client retention is traditionally equated with firm stability and success. However, I propose a shift in perspective: moving from the notion of client filtering to a strategy of revenue replacement. This approach isn’t about reducing client numbers (althoug
Jan 16, 20243 min read


3 Tips to Develop Fresh Content Ideas
Like many firm marketers, we're always looking for fresh ideas to inspire our content marketing strategy. Many businesses struggle to...
Sep 19, 20233 min read


Make it rain: Growing your business with PracticePro 365
Business development in accounting—or in any professional service for that matter—is based on developing contacts and cultivating...
Aug 7, 20232 min read


Bridging the Generational Gap with Business Development
There are five generations in the workplace for the first time in history. People often view this situation as a negative—a conflict firm leaders must work around or manage. However, with a change in mindset, we can begin bridging the generational gap and use it as a strategic advantage in business development and growth. 5 generations in the workplace First, let's look at the five generations that make up the modern workforce, with characteristics of each according to the S
Jul 25, 20234 min read


Revamping Your Business Development Process
The ability to provide holistic service is key to delivering value to clients. However, many firms are still stuck in a traditional...
May 24, 20234 min read


E124 - How to Take a New Approach to Growth & Client Filtering
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
Mar 28, 20231 min read
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