In many industries, cash is king. But in search engine marketing (SEO), content is king. A search engine's main purpose is to find the highest quality content that is relevant to what a user is looking for. So the more content your website has, the more likely it is that search engines will add it to the top of the list when people start searching.
The following three tips can help you create great content that will boost your search rankings.
Of course, content marketing has to start with high-quality content. Creating and sharing content regularly will boost your SEO, but that's just the beginning.
There are several strategies for making that content more readable and help it perform better. For example:
Use keywords. Don't just write whatever comes to mind. Have a keyword strategy. This is critical for making content work for your website. Front-load your titles with keywords and use keyword phrases in your content and URL. Ensure your content is clear and ties to your page directly, and you will see better results.
Break up the content with header tags. This makes your content easier to read, which is more appealing to readers. Visitors to your firm's blog tend to scan articles before deciding whether to invest time into reading, and a wall of text usually sends them back to their search results. Breaking up the text encourages people to read on and spend more time on your website. Using keywords in your headers also improves SEO.
Optimize images. Ensure your file sizes aren't too large – otherwise, they will slow down your site. Naming your image files with keywords can also help to boost your unpaid traffic results because images show up in search engines and are key to driving traffic to your page.
Search engine marketing
Whether it's Google advertising or LinkedIn ads, paid search marketing can help push your keywords and phrases that typically don't rank in searches. Paid ads have a wider reach since they aren't tied to one specific keyword or phrase. As a result, they create a broader reach than standard SEO. So using similar keywords and phrases will give you a much broader exposure on the search engine results page (SERP).
The ads themselves offer additional opportunities. When clients search for a business like yours, you not only getting exposure from your website, you get exposure from your ads, as well. This will maximize traffic and conversions for your firm.
Social media marketing
Social media doesn't directly affect your SEO, but it does help SEO results by directing people to your website, blogs, videos, podcasts and other content. Those social signals that your social media platforms send to your firm's website help to get your website discovered and improves your search engine rankings.
So be sure to share all of the content you create on your social media profiles and encourage your team members to follow, like and share. The more people like, share, and interact with your content, the greater the positive impact on your ranking.
These three ideas aren't the only way to improve your SEO. In fact, there are multiple ways that content can help improve your SEO and overall marketing ROI. If you're looking to create a content marketing strategy that will create value for your clients and drive prospects to your website, we'd love to discuss what we can do for you!
Are you ready to stop wasting money on business development and marketing initiatives that don't work?
Boomer Growth Consulting helps you create a clear marketing and business development roadmap that will help you reach more prospects and clients. Schedule a discovery call today and gain confidence that your firm's marketing and business development dollars are being used effectively.
As the Marketing Manager for Boomer Consulting, Inc., Heather’s primary focus is on developing the firm’s marketing strategy and brand awareness to help drive business results. She manages and executes marketing and business development initiatives, with daily oversight of the website, social media, and thought leadership content. In addition, as a part of the Business Development team, she provides leadership and strategic planning on marketing and communication practices for the firm.