Marketing and business development professionals in accounting firms have a lot on their plates. Researching keywords, drafting copy, analyzing competitors, and developing new and unique content ideas takes time.
By now, I’m sure you’ve at least considered using artificial intelligence (AI) to streamline your marketing strategy. Today, I wanted to share a few tools we’re using that might benefit you.
Efficient content creation with Generative AI
One area where technology can save a lot of time is content creation. One of my duties is to assemble new resources for the Boomer Knowledge Network (BKN), a platform with tools, resources and courses designed for the accounting profession.
We’re constantly updating the BKN with new training videos. However, it would be challenging for our busy consultants to keep up with the pace of content creation. So, we found tools that can reduce the workload while maintaining high-quality outputs.
The process begins with our consultants, who either prepare an outline or record themselves discussing new trends, challenges, opportunities, and other topics for our members. Then, I plug this raw content into a Generative AI tool like ChatGPT to produce professional-grade video scripts.
While these scripts require editing to reflect our tone of voice and ensure they’re tailored to our members’ needs, ChatGPT is excellent for converting unstructured input into coherent, engaging scripts. This saves quite a bit of time compared to traditional writing methods. Once the script is polished, it is ready for the next phase of production.
Transforming scripts into professional videos
To further streamline the content creation process, we utilize Colossyan, a platform that employs AI "actors" to deliver the script. This technology eliminates the need for our consultants to engage in time-consuming video recording sessions, where they would need to manage lighting, sound quality and multiple takes.
This approach offers several benefits:
Time efficiency. The entire process, from outline to final video, is significantly faster than traditional methods.
Consistency. AI actors ensure a consistent tone and delivery, maintaining a professional standard across all content.
Resource allocation. Our consultants can focus on their core responsibilities without being bogged down by the intricacies of video production.
Putting technology to work in your marketing and business development
Your firm might not have a membership-based platform to create content for, but consider how you can leverage a similar process and tools in your marketing and business development efforts.
For example, when a member of your firm takes the time to write a blog for your firm’s website, could you turn that blog into a video for social media? Could you send clients a video explaining a new client-facing technology or announcing an award the firm received?
There are so many use cases for AI if you take the time to research the options and consider how to apply them to your work. By embracing AI tools, you can enhance your firm’s content creation process, improve efficiency and maintain high-quality, consistent content.
Do you want to fast-track your firm’s success in the areas of marketing and business development?
The Boomer Marketing & Business Development Circle is a peer group of top marketing and business development leaders in the accounting profession who are committed to aligning marketing and business development initiatives with firm strategy. Apply now to get plugged into the Circle and start growing your firm.
As a Client Service Coordinator for Boomer Consulting, Inc., Amelia Brewster is focused on supporting and growing the Boomer Knowledge Network and working with our consultants and sponsors to organize trainings and speaking events. Amelia is excellent in situations that require strategic organization of information. She sets priorities and puts them into appropriate sequences. Her talent with both strategies and tactics makes her essential to any massive effort.
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