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Testimonials from happy clients who can attest to the results to helped them achieve are easily one of the best forms of marketing. A...

It seems everyone in the accounting profession is talking about innovation these days, and for good reason. Innovation pushes us past the status quo, allows us to take advantage of new technology and processes, and ensures we’re providing the highest value to our clients. Yet, innovation can be scary. Accountants tend to lean toward being risk-averse. They like to do the research, decide what the numbers tell them, and formulate a perfect plan of action. Unfortunately, innova

Chances are, your firm has a few roles that need to be filled and your traditional recruiting tactics – job ads and word-of-mouth – just...

When most people think about data analytics, they think about dashboards, spreadsheets and algorithms. While these are all elements of data analytics, they can only take us so far. It’s not enough to simply analyze the data. You need to be able to tell a clear and compelling story with the data. One of the problems people have in leveraging their data is they approach it the wrong way. They do a data dump and see what they find. This is essentially trying to get your data to

Many people think about marketing in terms of bringing on new clients. But what happens after clients sign on the dotted line? Of course,...

Earlier this year, I shared How to Use Content Marketing to Improve Your SEO. As a follow-up to that post, I thought I would share how to...

Accounting firms are accustomed to running pretty lean with their technology. When you hire a new employee or something breaks, it’s...

In a perfect world, every aspect of your business, from your elevator pitch to your website, would connect with the clients who need you most and are willing to pay for your services. Yet identifying and speaking directly to your ideal client is not always an easy task. CPAs are numbers people. So they tend to take a quantitative approach to identify their ideal client. They create a spreadsheet of their current client mix, sort by industry or service line, and select their i

In-person and virtual attendees alike are back to work after last week’s Boomer Technology Circles Summit. This annual event brings...

According to Flexera’s 2021 State of Tech Spend Report, financial services firms spend, on average, 10% of their revenue on IT. Among...

In many industries, cash is king. But in search engine marketing (SEO), content is king. A search engine's main purpose is to find the...

Today, most firms are aware of the importance of client experience. They realize that client experience is one way to gain a competitive advantage over the competition, and they need to understand the client experience to get it right. While many firms are talking about client experience, few have any idea how to approach improving it. As a result, they tend to take a “whack a mole” approach: taking client surveys, sending gift baskets and other activities that don’t really m

by Heather Robinson, Marketing Manager Why does your CPA firm exist? To file tax returns? To audit financial statements? To ensure a...

Innovation is a priority in most CPA firms today, but it's also a challenge. According to McKinsey, 84% of executives recognize that...

If you want to be a high-growth firm, you need to align your firm’s marketing and business development strategies. It’s common for these two areas to be misaligned with inefficient processes, and both wasting time creating content, including blogs, social media posts, email newsletters, case studies and videos, without clear goals. When these two areas of your firm are in alignment, they work together to drive sales and revenue, dramatically improve your marketing return on i

by Heather Robinson, Marketing Manager The start of a new year is always an excellent time to reflect on what worked, what didn't work in...

by Heather Robinson, Marketing Manager When we look back on 2020, we’re certain people will remember the nationwide protests against...

by Heather Robinson, Marketing Manager Boomer Consulting, Inc. is proud to announce President Sandra Wiley and Director Arianna Campbell...

Many of the businesses that make up the client base of CPA firms are tightening budgets and putting projects on hold. So a question on the m

by Marc Staut How many virtual conferences have you attended in the past few months? For most people....