Does Your Data Tell a Story?
When most people think about data analytics, they think about dashboards, spreadsheets and algorithms. While these are all elements of...
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Jan 11, 20223 min read
Incorporating Marketing In the Client Experience
Many people think about marketing in terms of bringing on new clients. But what happens after clients sign on the dotted line? Of course,...
Nov 16, 20213 min read
How to Build an SEO Content Plan with Keywords
Earlier this year, I shared How to Use Content Marketing to Improve Your SEO. As a follow-up to that post, I thought I would share how to...
Oct 19, 20213 min read
What Firms Need to Know About the Tech Supply Chain Issues
Accounting firms are accustomed to running pretty lean with their technology. When you hire a new employee or something breaks, it’s...
Sep 14, 20214 min read
Identifying Your Ideal Client: 6 Questions to Ask
In a perfect world, every aspect of your business, from your elevator pitch to your website, would connect with the clients who need you...
Aug 16, 20213 min read
Social Moments from the BTC Summit 2021
In-person and virtual attendees alike are back to work after last week’s Boomer Technology Circles Summit. This annual event brings...
Jul 14, 20214 min read
What Could Your Firm Accomplish With Increased IT Investment?
According to Flexera’s 2021 State of Tech Spend Report, financial services firms spend, on average, 10% of their revenue on IT. Among...
Jul 14, 20213 min read
How to Use Content Marketing to Improve Your SEO
In many industries, cash is king. But in search engine marketing (SEO), content is king. A search engine's main purpose is to find the...
May 13, 20215 min read
Creating a Framework for Improving Client Experience
Today, most firms are aware of the importance of client experience. They realize that client experience is one way to gain a competitive...
Apr 16, 20213 min read
A 3-Part System to Solve Clients’ Problems Through Your Marketing
by Heather Robinson, Marketing Manager Why does your CPA firm exist? To file tax returns? To audit financial statements? To ensure a...
Mar 17, 20213 min read
Why Is Innovation So Difficult?
Innovation is a priority in most CPA firms today, but it's also a challenge. According to McKinsey, 84% of executives recognize that...
Feb 11, 20213 min read
Aligning Your Marketing & Business Development Strategies
If you want to be a high-growth firm, you need to align your firm’s marketing and business development strategies. It’s common for these...
Jan 12, 20214 min read
5 Ways to Make Your Marketing Thrive in the New Year
by Heather Robinson, Marketing Manager The start of a new year is always an excellent time to reflect on what worked, what didn't work in...
Dec 1, 20204 min read
Achieving Sustainable Inclusion
by Heather Robinson, Marketing Manager
When we look back on 2020, we’re certain people will remember the nationwide protests against...
Nov 11, 20203 min read
BCI Leaders Once Again Recognized with the "25 Most Powerful Women Award" by AICPA and CPA Practice
by Heather Robinson, Marketing Manager Boomer Consulting, Inc. is proud to announce President Sandra Wiley and Director Arianna Campbell...
Oct 13, 20204 min read
8 Steps to Fill Your Sales Pipeline
Many of the businesses that make up the client base of CPA firms are tightening budgets and putting projects on hold. So a question on the m
Sep 9, 20205 min read
Now Is the Time for Innovation
by Marc Staut
How many virtual conferences have you attended in the past few months? For most people....
Sep 9, 20204 min read
4 Tips for Developing Managers
by Jon Hubbard
Any promotion can be a challenge, but it can especially tough for accountants with strong technical skills who a
Jun 9, 20204 min read
A Better Approach to Technology Budgeting
If your IT department hasn’t already been asked to rework its budget, the request is likely coming soon. COVID-19 has had a historic econ...
May 19, 20203 min read
Pivoting Your Services in Challenging Times
The COVID-19 global health crisis has dramatically changed what “normal” looks like for many accounting firms and their clients. Many are fo
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