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Social Moments from the BTC Summit 2021

In-person and virtual attendees alike are back to work after last week’s Boomer Technology Circles Summit. This annual event brings together firm management, technology and process improvement leaders from around the country to build relationships, share knowledge, and learn about the latest technologies and innovations in the accounting profession.

As always, we enjoyed following the #BTCSummit2021 hashtag on Twitter and LinkedIn to see the moments that resonated with our members, sponsors and team members. Here are a few of our favorites.

“You do not have to light yourself on fire to keep each other warm.”

Our keynote speaker, Terri Broussard Williams, Founder and President of Movement Maker, spoke about using adaptive leadership to inspire change.

Brousard Williams learned this lesson during a medical leave after a concussion when she was forced to slow down and take care of herself. The experience made her realized that prior to the concussion, she was moving fast but going nowhere. By slowing down, she became the leader of her own life, achieved greater results, and became more of the person she wanted to be. That’s a useful lesson for busy leaders in the accounting profession who feel as though they’re being pulled in every direction.

“Humans can’t multitask.

And people who think they can are the worst at it.”

Marc Staut of Boomer Consulting presented a breakout session on Managing Technostress. New technologies are supposed to make us more efficient and reduce stress. But in many firms, the volume of technology and change they’re being asked to adopt is causing more stress, not reducing it. This session offered tips on reducing and preventing the issues keeping technology from being a competitive advantage.

“Technology is important,

but it’s only a small part of innovation.”

When we talk about innovation, people tend to think about technology. But technology is only one way to innovate. At a sponsor lunch session hosted by Sage, Ed Kless, Senior Director of Partner Development and Strategy at Sage, encouraged attendees to think beyond technological developments to consider innovations in internal processes and even the language we use.

“Create your own certainty by focusing on

client experience.”

Arianna Campbell and Jon Hubbard of Boomer Consulting led a session on How a Proven Framework Can Improve the Client Experience. As firms take advantage of opportunities to offer additional advisory and consulting services across different service lines, creating an integrated, relevant client experience must be top priority.

The session covered the difference between client service and client experience and gave firms a roadmap for improving the client experience in their firms.

This is just a small glimpse of the great moments that resonated with our members. What were your favorite moments from the Boomer Technology Circles Summit?


Want to learn more about the Boomer Technology Circles?

Boomer Technology Circles can help break down the walls between firm and IT leaders and bring clarity and strategy to your firm’s technology. Complete an interest form or Schedule a Call today and one of our Solutions Advisors will reach out to discuss your needs.


As the Marketing Manager for Boomer Consulting, Inc., Heather’s primary focus is on developing the firm’s marketing strategy and brand awareness to help drive business results. She manages and executes marketing and business development initiatives, with daily oversight of the website, social media, and thought leadership content. In addition, as a part of the Business Development team, she provides leadership and strategic planning on marketing and communication practices for the firm.


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