7 Ways to Market Your Firm with Little or No Money
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Marketing your firm’s services can be challenging, especially when you have a small budget. The good news is that marketing doesn’t have...
- Feb 27
- 1 min
E170 - Business Development The Coordination of Your Marketing and Sales Strategies
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
- Feb 7
- 3 min
Nurturing Growth in Your Marketing Team
Marketing is ever-evolving. Social media platforms rise and fall out of favor, artificial intelligence upends content creation, and...
- Feb 6
- 1 min
E167 - How to Effectively Communicate Internal Change
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
- Jan 23
- 1 min
E165 - The Impact of Marketing in Your Firm
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
- Jan 16
- 3 min
Enhancing the Client Experience: A Strategic Approach
Enhancing the client experience (CX) has become a cornerstone for success in many accounting firms. As the profession navigates through...
- Nov 28, 2023
- 3 min
Managing the Expanding Demands for Marketing Communications: Strategies for Today’s Accounting Firm
In an era where the scope of marketing communications is rapidly evolving, Chief Marketing Officers (CMOs) and Chief Growth Officers...
- Oct 10, 2023
- 3 min
Embracing Change: Rebranding and Marketing Your Firm for the Future
In today's rapidly evolving business landscape, accounting firms are undergoing significant transformations to adapt to the changing...
- May 24, 2023
- 4 min
Revamping Your Business Development Process
The ability to provide holistic service is key to delivering value to clients. However, many firms are still stuck in a traditional...
- Apr 11, 2023
- 5 min
5 Growth Trends for 2023
In accounting, staying on top of current trends and looking for ways to leverage them as part of your firm strategy is crucial. Each...
- Apr 11, 2023
- 4 min
5 Steps to Creating a Marketing Plan from Scratch
Are you creating a marketing plan from scratch? You don't need to feel overwhelmed or frustrated—everyone has had to start somewhere....
- Apr 11, 2023
- 3 min
5 Resources for Keeping Your Marketing Team Training Up-to-Date
As a leader in your firm, you understand how important it is for the accounting professionals on your team to stay on top of their CPE...
- Feb 28, 2023
- 1 min
E120 - Why Engaging, Interactive Content is Important
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
- Dec 13, 2022
- 4 min
5 Tips for Better Client Referrals
If you're like most CPA firm leaders, you value client referrals. After all, according to Annex Cloud, referral marketing generates...
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