Pop quiz: What do BackRub, Blue Ribbon Sports and AuctionWeb have in common? Hint: You probably know these companies better by their current names: Google, Nike and eBay. If you guessed, “They’re all companies that changed their name,” give yourself a pat on the back! I always find it interesting to hear about giant brands that change their names, but smaller companies also do. Your firm might want a name change to better align with new services or new ownership or because yo
