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Pop quiz:  What do BackRub, Blue Ribbon Sports and AuctionWeb have in common? Hint:  You probably know these companies better by their...

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode Jon...

Are you creating a marketing plan from scratch? You don't need to feel overwhelmed or frustrated—everyone has had to start somewhere....

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...

During tough times, one of the first things many firms do is trim their marketing budget. While marketing is undoubtedly an easier place...