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4 Tips for Renaming Your Firm
Pop quiz: What do BackRub, Blue Ribbon Sports and AuctionWeb have in common? Hint: You probably know these companies better by their current names: Google, Nike and eBay. If you guessed, “They’re all companies that changed their name,” give yourself a pat on the back! I always find it interesting to hear about giant brands that change their names, but smaller companies also do. Your firm might want a name change to better align with new services or new ownership or because yo
Nov 19, 20244 min read


E130 - 6 Tools to Generate Leads for Your Niche
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode Jon...
May 16, 20231 min read


5 Steps to Creating a Marketing Plan from Scratch
Are you creating a marketing plan from scratch? You don't need to feel overwhelmed or frustrated—everyone has had to start somewhere....
Apr 11, 20234 min read


E124 - How to Take a New Approach to Growth & Client Filtering
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
Mar 28, 20231 min read
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