E306 - What happened in the Fall Marketing & BD Circle Meeting

Boomer Consulting, Inc.
2 days ago
1 min read

Welcome to the Boomer Briefing Podcast – your 20-minute (or less) insight into the conversations shaping the future of the accounting profession.

In this episode, Jon Hubbard, Shareholder and Chief Growth Officer at Boomer Consulting, and Heather Robinson, Marketing Manager, share highlights from the latest Marketing & Business Development Circle meeting.

This meeting focused heavily on industry go-to-market strategy—how firms can clarify their target industries, clean and organize their data, and align practice groups to create more coherent, focused growth plans. Jon and Heather dive into how marketing and business development leaders are using data quality, dashboarding, and collaboration to shift from reactive to proactive growth strategies.

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Jon Hubbard