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Leadership, Not Technology, Will Determine Which Firms Thrive in the Age of AI
AI transformation isn’t an IT project. It’s a leadership challenge. Gary Boomer explains why firm leaders must take ownership of AI strategy, invest in their people and build the change management discipline needed to turn technology investments into meaningful results.

L. Gary Boomer, Shareholder
1 day ago6 min read


The End of Search as We Know It: How AI Rewrites the Rules of Firm Growth
Search is changing, and AI is reshaping how prospects discover and choose accounting firms. Learn why traditional SEO alone is no longer enough and how clear positioning, consistent messaging, and visible expertise can help your firm become the answer AI recommends.

Heather Robinson
Oct 153 min read


Grow by Choice, Not by Chance
Leadership capacity doesn’t appear when you suddenly need it. Learn how to build an environment where established and emerging leaders grow intentionally, knowledge transfers across generations, and leadership development becomes part of how work gets done.

Bart Nichols
Oct 145 min read


What Are Your Employees Telling AI?
Employees are using AI for more than productivity. They’re also thinking out loud about workplace concerns, health questions and difficult conversations. That creates a new governance challenge for firms. Learn why HR, IT and leadership need visibility into what AI retains, who can access it and what happens when sensitive information surfaces.

Jacqueline Lombardo
Oct 85 min read


Growth as Infrastructure: Rethinking Marketing’s Role in Firm Strategy
Accounting firms are rethinking how they grow in response to AI, changing client expectations, and increasing competitive pressure. Discover why marketing is becoming strategic infrastructure that influences pricing, client experience, profitability, and long-term firm success.

Heather Robinson
Oct 14 min read


You Called Them Rockstars, Then Burned Them Out
Your most capable managers may also be your greatest retention risk. Learn why middle managers in accounting firms are burning out, the structural issues driving it, and what firm leaders can do to better support and retain the people holding everything together.

Jacqueline Lombardo
Sep 233 min read


Your Tech Stack Isn’t the Problem. Your Architecture Is
Many accounting firms invest in the right technology but still struggle with inefficiency. The issue often isn't the tech stack itself—it's how those systems connect and support the firm's strategy. Learn why technology architecture is becoming a leadership responsibility and how taking a systems approach can improve operations, client experience, and long-term growth.

Marc T Staut, Shareholder
Sep 174 min read


From Dashboard Factory to Decision Engine: Why the Agentic Workforce Changes Everything for CPA Firms
Most accounting firms have plenty of dashboards, but few are turning data into timely decisions. Learn why the shift from static reporting to an agentic workforce is redefining advisory services, accelerating decision-making, and creating a competitive advantage for firms ready to embrace AI with strong governance and leadership.

L. Gary Boomer, Shareholder
Sep 116 min read


Growth by Design: Growth Takeaways from the Boomer Circle Summit
Growth doesn’t automatically create a better firm. Explore key takeaways from the Boomer Circle Summit on choosing the right clients, creating stronger client experiences and measuring the growth that actually makes your firm more valuable.

Heather Robinson
Sep 103 min read


Habits, Not Headcount: Talent Takeaways from the Boomer Circle Summit
AI is changing more than how work gets done. Takeaways from the 2026 Boomer Circle Summit highlight why firms need to rethink upskilling, early-career development and employee trust as AI becomes part of everyday work.

Heather Robinson
Sep 83 min read


Why accounting firms can't afford to treat compliance as a back-office function anymore
Accounting firms can’t afford to let compliance slow growth. See how governed AI can streamline client intake, conflicts clearance and risk decisions while maintaining the controls firms need to grow with confidence.
Guest Author
Sep 73 min read


Built, Not Assumed: Leadership Takeaways from the Boomer Circle Summit
Leadership capacity doesn’t happen by accident. Takeaways from the 2026 Boomer Circle Summit explore succession planning, independence, accountability and what leaders must build today to prepare their firms for what’s next.

Heather Robinson
Sep 34 min read


The Discipline of Reinforcement: Process Takeaways from the Boomer Circle Summit
Process improvement doesn’t stick because of a strong kickoff. Explore lessons from the Boomer Circle Summit on building accountability, creating capacity and reinforcing change so better ways of working become part of how your firm operates.

Heather Robinson
Aug 283 min read


Foundations First: Technology Takeaways from the Boomer Circle Summit
AI success isn’t about finding the next tool. Technology conversations at the 2026 Boomer Circle Summit focused on the foundations firms need to turn AI investments into results, including clean data, clear governance, strategic alignment and a culture that supports adoption.

Heather Robinson
Aug 264 min read


If the Work Has Changed, Why Hasn’t Your Talent Development Model?
As AI, automation and global talent take on more routine work, accounting firms must rethink how professionals gain experience. Explore a practical talent development model that builds technical skills, professional judgment, business acumen and client confidence through earlier exposure, active participation and supported ownership.

Boomer Consulting, Inc.
Aug 136 min read


Leading Adaptive Transformation in the Face of AI
The future of tax and accounting is being shaped by AI, automation, and connected workflows. Join industry leaders at the CCH Innovations Virtual Conference to explore emerging technologies, practical strategies, and new ways firms can create capacity, improve efficiency, and prepare for what’s next.

Marc T Staut, Shareholder
Aug 54 min read


Mind the Gap: Transformation, Talent, and the CPA Future
The accounting profession is facing simultaneous shifts in talent, technology, and business models. Firms that focus only on efficiency risk falling behind, while those that embrace transformation can strengthen relevance, attract talent, and create greater value for clients. Discover why leadership—not technology—is the key to shaping the future of the profession.

L. Gary Boomer, Shareholder
Jul 225 min read


Partners Set the Ceiling for Change
Successful change initiatives don’t happen because firms have a good plan—they happen because leaders model the behaviors that make change stick. This article explores the critical role partners play in driving adoption, reinforcing priorities, and creating accountability so transformation efforts lead to lasting results.

Arianna Campbell, Shareholder
Jul 83 min read


Keeping The Human Touch in a World of AI
As AI reshapes the way we work, one thing remains constant: the value of human connection. Derek Olsen explores how AI is changing jobs, why peer communities matter more than ever, and how firm leaders can navigate uncertainty by learning, collaborating, and growing together.

Derek Olsen
Jun 243 min read


From Dashboard Factory to Decision Engine: Why the Agentic Workforce Changes Everything for CPA Firms
Most CPA firms still operate as “dashboard factories,” delivering reports after the decision window has passed. As AI reshapes how organizations access and act on information, firm leaders have an opportunity to move from retrospective reporting to real-time decision support. Explore how agentic AI, leadership, and change management are redefining the future of advisory-focused firms.

L. Gary Boomer, Shareholder
Jun 106 min read


Beyond the Exit Plan: Designing Succession Around Vision & Continuity
Succession planning isn’t just about exits—it’s about continuity, leadership, and long-term firm resilience. This article explores how firms can align vision, talent development, and compensation strategies to build a sustainable leadership pipeline and navigate transition with clarity and purpose.

Jim Boomer, Shareholder
May 284 min read


The Quiet Cost of Too Much Change
Accounting firms don’t have a change resistance problem. They have a change saturation problem. As AI adoption, new platforms, and evolving workforce expectations accelerate, firms must rethink how they implement transformation before burnout, operational debt, and capacity issues begin impacting retention and execution.

Jacqueline Lombardo
May 185 min read


Growth Isn’t a Function—It’s Infrastructure
Growth in today’s accounting firm isn’t just about generating demand—it’s about building the systems that sustain it. From pricing strategy to client experience and data-driven decisions, firms must rethink how growth works at a structural level to stay competitive and profitable.

Heather Robinson
Apr 293 min read


Grow. Adapt. THRIVE. What if That Was the Goal for Your Firm?
What if success wasn’t just about hitting targets—but building a firm where people thrive? This article explores how leadership shapes culture, why burnout is rising, and what it takes to create a resilient, high-performing accounting firm.

Bart Nichols
Apr 92 min read


The 4-Attribute System That Transforms CPA Firms in 18 Months
AI is reshaping accounting, but most CPA firms aren’t ready. Instead of chasing every new tool, firms need a practical transformation system. This article introduces the agentic workforce model, built on four attributes—staff on demand, algorithms, dashboards and community—to help firms modernize operations, protect technical expertise and position themselves for advisory growth.

L. Gary Boomer, Shareholder
Apr 17 min read


Why Your CPA Firm Is Still Making Hiring Mistakes And, How Assessments Finally Fix That
Bad hires cost CPA firms time, money, and client trust. This article explores why traditional hiring methods fall short and how role-based assessments give firm leaders real insight into a candidate’s technical ability and judgment before they join the team.
Guest Author
Mar 134 min read


The Success Formula: Leadership + (P3) x Agents = Success in Today’s AI World
AI is reshaping the accounting profession, but technology alone won’t determine who succeeds. Firms that combine strong leadership with intentional planning, efficient processes, empowered people, and AI-driven agents can turn disruption into opportunity. This framework outlines a practical formula for navigating change and building a future-ready firm.

L. Gary Boomer, Shareholder
Mar 124 min read


Experimentation for Growth and Relevance
Staying relevant in a fast-changing profession requires more than incremental improvement. This article outlines how accounting firms can use structured experimentation to test ideas, reduce risk, adopt new service models, and create sustainable growth—without betting the firm on unproven assumptions.

L. Gary Boomer, Shareholder
Mar 114 min read


Beyond the Transaction: Why Sustainable Firms Require Self-Sustaining HR Leaders
HR leaders are the steady force behind firm culture, retention, and performance—but who’s protecting their capacity? Sustainable firms require self-sustaining HR leaders. This article explores the hidden emotional overhead of the role and practical shifts that protect energy, sharpen strategy, and support long-term firm health.

Jacqueline Lombardo
Mar 43 min read


Implementing Staff on Demand to Unlock Talent Potential for Advisory and Consulting Excellence
As advisory and consulting demand grows, traditional staffing models are falling behind. This article explores how a Staff on Demand strategy helps CPA firms close talent gaps, handle peak workloads, tap global expertise, and develop innovative, AI-enabled services without burning out core teams.

L. Gary Boomer, Shareholder
Feb 255 min read


ExO Attributes – What are they & how can they help attract talent, win clients & grow profits?
Exponential Organizations (ExOs) give CPA firms a roadmap for scaling growth, attracting top talent, and delivering 10x value to their best clients. This article walks through the key ExO attributes—like MTP, staff on demand, dashboards, and experimentation—and shows how firms can start applying them now.

L. Gary Boomer, Shareholder
Feb 127 min read


Remote Engagement Without the Cringe
Hybrid work doesn’t fail because people are disengaged—it fails when belonging isn’t designed. This article explores how accounting firms can build inclusive, high-performing hybrid teams by addressing proximity bias and creating intentional systems for connection, recognition, learning, and growth—without forced fun or surface-level fixes.

Heather Robinson
Feb 41 min read


Grow or Become Obsolete
Accounting firms that aren’t intentionally growing are falling behind. Growth today is about more than revenue—it’s resilience, relevance, talent and long-term value. Jim Boomer outlines why growth must be embedded into leadership, culture and daily decisions, and how firms can move forward through organic growth, M&A or new investment models.

Jim Boomer, Shareholder
Jan 144 min read


Why Firms Need an MTP (Massively Transformative Purpose)
CPA firms are under pressure to stay relevant in the age of AI and shifting client expectations. This article explains how a massively transformative purpose (MTP) can align your team, fuel innovation, and turn your firm into a magnet for talent and clients.

L. Gary Boomer, Shareholder
Jan 73 min read


Do You Feel the Pain?
Many firms are still riding the “cash cow” of tax and audit, but the market is shifting faster than most leaders realize. This article challenges firm leaders to rethink their business model now—before commoditization and disruption force painful change—and to leverage existing expertise to build advisory-driven growth.

Jim Boomer, Shareholder
Dec 24, 20254 min read


Technology Consulting Isn’t What You Think… or What I Wish I’d Known About Technology Consulting
Technology consulting can feel threatening to internal IT teams—but it doesn’t have to be. In this article, Marc Staut shares what he wishes he’d known earlier: how outside advisors can validate IT’s ideas, reset expectations, prioritize projects, and give tech teams the champions they need to help the firm move further, faster.

Marc T Staut, Shareholder
Dec 2, 20256 min read


Renaming Your Firm: 4 Tips for a Smooth Rebrand
Renaming your firm is more than updating a logo—it’s a strategic shift that affects clients, team members, and every brand touchpoint. This article walks firm leaders through researching a new name, planning the rollout, communicating the change, and executing a smooth, confident transition.

Heather Robinson
Nov 13, 20253 min read


Change Isn’t Enough
Incremental change won’t sustain relevance. This article makes the case for true transformation in accounting firms—shifting from compliance to confidence, aligning technology with strategy, and adopting eight mindsets (from adaptive thinking to digital trust) that equip teams to deliver higher-value advisory and drive growth now and in the future.

L. Gary Boomer, Shareholder
Oct 28, 20254 min read


5 Common C-Suite Questions About Digital Transformation — and How CIOs Can Prepare for Them
Firm leaders want proof that digital transformation will pay off. This briefing equips CIOs to answer the top five C-suite questions—from ROI and compliance to user adoption, integrations, and future-proofing. See how a Microsoft 365-based DMS (enhanced with Intapp) centralizes content, automates governance, and drives secure, efficient collaboration across the firm.
Guest Author
Oct 21, 20255 min read


Remote Work is Still Good Business
Remote work isn’t going away—it’s shaping the future of accounting firms. With talent retention a top priority, flexible work arrangements help firms expand their talent pool, boost productivity, and enhance client service. Success requires clear management, intentional communication, structured policies, and a culture of feedback. Learn why embracing remote work is still a smart business strategy for firms today.

Sandra Wiley, Shareholder
Oct 6, 20253 min read


How CPA Firms are Being Smarter About Improving Productivity
CPA firms are under pressure to do more with fewer people while keeping teams engaged and productive. Leadership Analytics™ offers data-driven insights to align hiring, team-building, and leadership development with the natural strengths of your people. Learn how firms are using these tools to reduce stress, improve collaboration, and gain a competitive edge.

Jon Hubbard, Shareholder
Oct 1, 20253 min read


Future-Ready Talent Strategies: Insights from the Boomer Circle Summit
At the 2025 Boomer Circle Summit, leaders explored how firms can strengthen talent strategies in times of change. Key takeaways included embracing neurodiversity as a competitive advantage, using predictive analytics to address staffing and burnout, and equipping new managers with people-first leadership skills. These insights can help your firm create a thriving, future-ready workplace.

Heather Robinson
Sep 25, 20252 min read


Driving Sustainable Growth: Key Takeaways from the Boomer Circle Summit
At the Boomer Circle Summit, firm leaders explored strategies for driving sustainable growth without sacrificing culture or values. Key takeaways included building a firmwide growth mindset, measuring the right behaviors, leveraging data-driven marketing, and aligning strategies with organizational values. Learn how to create growth that lasts and strengthens client relationships.

Heather Robinson
Sep 24, 20252 min read


Building Stronger Processes: Key Takeaways from the Boomer Circle Summit
At the 2025 Boomer Circle Summit, firm leaders explored how strong processes fuel growth, efficiency, and resilience. Sessions highlighted frameworks for managing change, leveraging data for better decision-making, and building client buy-in. Learn how structured processes help your people, technology, and clients move in the same direction to create lasting impact.

Heather Robinson
Sep 23, 20252 min read


Leadership in Action: Insights from the Boomer Circle Summit
At the Boomer Circle Summit, leadership stood out as a driving force for CPA firms’ future success. Sessions explored succession planning, manager development, and balancing growth with firm values. The takeaway: strong leadership isn’t limited to the C-suite—it’s cultivated at every level to drive stability, innovation, and sustainable growth.

Heather Robinson
Sep 22, 20252 min read


Technology in Action: Insights from the Boomer Circle Summit
At the 2025 Boomer Circle Summit, firm leaders explored how technology can drive efficiency and innovation. Sessions highlighted predictive analytics for HR and operations, building digital fluency across teams, and real-world automation use cases. Learn how aligning technology with firm strategy empowers accounting firms to become more agile, insightful, and future-ready.

Heather Robinson
Sep 19, 20252 min read


Accounting Talent Retention in the Age of Modern Tools
iscover how client management software helps firms improve accounting talent retention by reducing burnout and attracting next-gen professionals.
Guest Author
Sep 11, 20254 min read


Connections, Collaborations and Takeaways from the 2025 Boomer Circle Summit
From culture and private equity to AI and firm growth, the 2025 Boomer Circle Summit sparked meaningful conversations and connections. In this recap, we highlight favorite moments and shared insights from Circle members and sponsors across the profession.

Heather Robinson
Sep 3, 20252 min read


How to choose a DMS that satisfies both CIOs and IT leaders
Accounting firms need a DMS that serves both strategy and day-to-day work. This article explains how to unlock Microsoft 365 as a scalable, secure DMS—and where Intapp Collaboration fills the gaps with automated provisioning, ethical walls, integrations, and retention—so CIOs and IT leaders can boost efficiency, governance, and client service while maximizing ROI.
Guest Author
Sep 2, 20253 min read


Inside the Client Experience: Why Engagements Still Break Down—and What Firms Must Do Next
Despite strong technical delivery, many accounting firm engagements stall or frustrate clients due to unclear communication, fragmented processes, and heavy workloads. This article explores insights from the Inside the Client Experience Report and outlines three practical steps firms can take to close the Client Readiness Gap, strengthen relationships, and gain a competitive edge in today’s evolving accounting landscape.
Guest Author
Aug 25, 20255 min read
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